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Indian Motorcycles Announces Veterans Charity Ride

SCOTTSDALE, AZ, and MINNEAPOLIS, MN – Indian Motorcycle again is joining forces with Veterans Charity Ride to Sturgis, a nine-day journey that provides military veterans an opportunity to experience motorcycle therapy as a way to decompress from the challenges of post-war life.

Well-deserving veteran heroes may be nominated to join the ride through the Hero’s Ride of a Lifetime program. Nominations for the two open positions, joining the 20 other riders, are due May 21. One space will be given to an ambulatory veteran motorcycle rider (proof of motorcycle license endorsement and sufficient riding experience required) and the other space will be given to a severely wounded or amputee veteran to ride as a sidecar passenger (no motorcycle experience required). Submissions are now being accepted online (Click HERE), and the selections will be announced July 4.

Rolling out of Los Angeles on July 28 on Indian motorcycles, trikes and Champion Sidecars, the Veterans Charity Ride provides participants with the opportunity to work toward overcoming their post-war challenges while on the open road. Riding through the most scenic back roads of the western United States, veterans will not only experience the great outdoors and the beauty this country has to offer, but also stop to meet with other veterans, supporters and riders, and participate in various adventures along the way.

The group will be treated to a “Hero’s Welcome” when they arrive Aug. 5 in Sturgis. They then will take part in a week of activities that further solidify the brotherhood and sisterhood formed during the ride.

“We’ll spend over a week riding on America’s most beautiful roads, getting to know each other and helping each other through Motorcycle Therapy,” said David Frey, Veterans Charity Ride founder. “The shared experience of serving brings us together, veteran to veteran, to help each other heal.”

The Veterans Charity Ride to Sturgis was conceived and developed by veteran Army Paratrooper Dave Frey and Emmy Award-winning producer and director Robert Manciero of Full Vision Productions to leverage the therapeutic effects of motorcycle riding and create an adventure of a lifetime for wounded veterans. Primary sponsors of the Veterans Charity Ride to Sturgis include Indian Motorcycle and Champion Sidecars & Trikes, with additional sponsorship and support provided by Monster Energy Drink, Cycle Gear, Nordic Components, Russ Brown Motorcycle Attorneys, and the Sturgis Buffalo Chip.

“Indian Motorcycle has been a proud supporter of the Armed Forces, dating back to its role as a military supplier during World War I,” said Reid Wilson, Indian Motorcycle marketing director. “It’s an honor to give back to our military veterans through our relationship with the Veterans Charity Ride to Sturgis and the incredible experience this ride provides.”

“Supporting our veterans by donating sidecars to accommodate amputee veterans in a safe, comfortable manner is something near and dear to our team and to me personally,” said Craig Arrojo, president of Champion Sidecars. “We are honored to be associated with such a worthy event, and we look forward to continuing our partnership with the Veterans Charity Ride for years to come.”

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