It's not everyday that a legendary motorcycle brand goes up for auction but that's what will happen January 2018 when the Excelsior-Henderson brand name and all its trademarks, web domains, motorcycle designs and expired patents will be sold as one lot.
The Excelsior-Henderson Intellectual Property sale will be the highlight of the 27th annual Mecum Las Vegas Motorcycle Auction at the South Point Hotel and Casino from January 23 to 27, with the premier lot going to auction on Saturday, January 27.
The sale comes at an interesting juncture in the history of the motorcycle, with the recent Future Market Insights (FMI) Report on the Global Motorcycle Industry forecasting that the world motorcycle market would grow at a Compound Annual Growth Rate (CAGR) of 4.6 percent from 2017 to 2027.
The FMI report sees a bright future for motorcycles in the next decade due to growing urban congestion and the advantages of the motorcycle as a convenient and cost-efficient means of urban transport.
With particular reference to the logical market segment for any future Excelsior-Henderson motorcycles, the FMI report forecast that the cruiser motorcycle segment was expected to grow by 47 percent during the next decade and makes specific mention that the rise of "motorcycling clubs of cruiser motorcycles symbolized by the iconic American giant Harley-Davidson and Indian motorcycles has spurred the growth of the global conventional motorcycles market."